Uber: The On Demand, Easy to Use Site & Mobile App

Nowadays it's generally easy to find a relevant website when you are looking for a product or service.  While finding the website is no problem, it can be difficult at times to navigate the site once found. Companies such as Uber, however, are making the customer experience easy by having easy to navigate and well designed websites and mobile apps available for users. 

The Website 

Web Design Principles

Uber has flawlessly designed their website by implementing good web design principles. For starters, the company's site has established the objectives of the company; the company's slogan"Your Ride, on Demand" is the first thing the viewer is drawn to. The site also identifies the target market they are attempting to reach being individuals in need of transportation quickly. The site content and navigation structure are clearly defined. Uber follows the golden design rule of staying "above the fold" by displaying the most important information in the upper half of the website. Here, they display the menu bar, a log in or sign up option, and a link for those interested in becoming a driver for the company. 

Web Design Tips

• Other Web design tips the company follows:
• Avoids videos that load automatically
• Large fonts
• White background 
• Avoids flash 

The Mobile App

As if using Uber could get any easier, the company's app is by far the simplest website for users to navigate and is well designed. 

The app is easy to find on any mobile application store. Users are even able to download it straight off the company's website. Those interested in downloading the app can also find links to it on apps that are currently popular games through the company's advertisements on such apps. 

As shown above in the simple steps it takes to use the app, Uber is a very easy app to use. Users set their point of pickup and destination. From there, they can choose between an uberX, uberSELECT, or LUX. They are also given the option to decide on an uberX or uberXL depending on how many people they are riding with. Once they have made their selection a ride is requested and within minutes the driver is on the way or has already arrived. 

 The Customer Experience

The customer experience can be defined as how customers perceive all the interactions they have with a company or brand. From personal experience and that of my peers, I would give the company's customer service a high rating. The app and site have a feeling of connection between the riders and drivers. The physical appearance of the app also makes it easy for consumers to navigate and complete their desired task. The website and mobile app provide a help section for users to contact the company if any issues or concerns arise when sing the service. After each ride, riders are given the opportunity to rate their ride, driver, and provide he company with feedback on the experience. This can be used for the drivers and the company to provide superb customer experience by hearing real time feedback from application users.  

Room for Improvement

Though the design and ease of use that comes with the Uber app and website, no company can ever be perfect. Possibly, the company could implement breadcrumbs on their site. Breadcrumbs allow visitors to know where they are at all times through he use of a bar at the top of the page showing the path they followed in the site to reach their current location. Now that their site and app are up and running, the company should look into the use of testing to monitor their site and mobile performance. For the service company they are, I would recommend using customer feedback and usage statistics to see when and where improvement is needed.  

All in all, Uber has done a fantastic job at providing a great customer experience on their mobile app and website. Not to mention they provide a great service to consumers as well. The remainder of my posts will go into detail about my blog analytics so far which I receive from Google Analytics.

Google Analytics 

 So far, I have achieved 184 page views with an average session duration of 4:04 (I believe the decrease in time from when I last checked is due to a shorter post I just published). New users account for 50.8% of my traffic while returning visitors account for the remaining 49.2%. The average pages per session is 2.19. The interests of my readers range from movie lovers, TV lovers, technophiles, and business professionals. 

Where Is My Traffic Coming From?

• Geographically:
• United Sates (58.73%)
• Russia (17.46%)
• United Kingdom (6.35%)
• Netherlands (3.17%)
• United Arab Emirates (1.59%)
• Australia (1.59%)
• Bosnia & Herzegovina (1.59%)
• Canada (1.59%) 
• Czech Republic (1.59%)
• Hungary (1.59%)

• Readers are coming from a wide range of browsers including Google Chrome, Safari, Opera, Internet Explorer, Android Browser, Mozilla, and Firefox. 
•  Mobile Overview:
• Desktop (74.60%)
• Mobile (23.81%)
• Tablet (1.59%) 

How Can I Increase Traffic? 

I can increase traffic to my blog in multiple ways. First, I can create catchy and attention grabbing titles to draw in readers. Secondly, relative labels are important to optimize search results for my posts. Next, I can use my social media accounts to promote my blog like I have done on LinkedIn. Lastly, to increase the traffic to my blog I can ensure my content is rich and attractive to viewers to draw them into what I have to say about digital marketing. 

 (n.d.). Retrieved November 19, 2015, from https://www.uber.com/

 (n.d.). Retrieved November 19, 2015, from https://analytics.google.com/analytics/web/#report/visitors-overview/a67191721w103757631p107910632/